Canvas Systems Standardizes on Salesforce with Rapid Rollout in Less than One Month

Published on September 26, 2007 in Computer Software, Technology


SAN FRANCISCO (September 26, 2007) – [NYSE: CRM], the market and technology leader in on-demand business services, today announced that Canvas Systems has standardized on Salesforce Software-as-a-Service CRM. Using Salesforce CRM, Canvas Systems has significantly improved information sharing and collaboration both internally and with its customers in over 70 countries. The company deployed Salesforce SFA, Salesforce Marketing and Salesforce Service & Support, and customized the solutions with the platform to improve processes across their organizations that reduce operating costs while driving greater revenues.

Canvas Systems is one of the 35,300 companies of all sizes, industries and geographies that comprised the customer base as of July 31, 2007. Revenue and subscribers will be recognized as the service is delivered.

“As our companies grew over the last few years the limits of our old CRM system began to impact our data quality and ultimately hindered our sales force,” said Steve McDonald, VP of IT at Canvas Systems. “We turned to Salesforce because we wanted a CRM solution that we could get up and running in just a few months. To our surprise, it took only a few weeks to roll Salesforce out to our entire organization.”

With the help of Professional Services, Canvas Systems deployed Salesforce SFA, Salesforce Marketing and Salesforce Service & Support, and migrated data from their old system. Using the platform, the company integrated their enterprise resource planning system into Salesforce, so now sales staff has instant insight into account payment status and their corresponding commission payments.

Canvas Systems then turned to AppExchange to add additional functionality, including:

Eloqua – AppExchange application from Eloqua enables Canvas Systems to execute, measure and automate mult-channel marketing campaigns globally and easily track website prospects and leads

Access Hoover’s – Hoover’s AppExchange application integrates information on up to 21 million companies and 28 million executives with Salesforce, giving users the ability to update and enhance account and lead data

Now the company has a flexible, custom CRM solution that ensure users have quick and easy access to the information needed to react to market opportunities and provide the best possible customer service. Moving forward, Canvas Systems plans to extend Salesforce Service & Support to allow customers to view account and warranty information directly through the Salesforce Customer Portal.

“We’ve gained so much more than we anticipated from Salesforce, and we continue to discover new ways to use it to improve our business and gain a competitive advantage,” added McDonald. “That’s the beauty of the solution – it’s rich with functionality but still easy to use and customize. Everyone in our organization is thrilled with Salesforce.”

Source: salesforce

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