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Telax Hosted Call Center recently launched Skype integration, allowing users of their platform to route and manage incoming calls received from a Skype ID. The ACD channel expansion increases social media management options.

With their 3.0 contact center solution, they already integrate with a number of digital media channels such as email, chat, Facebook and Twitter.

VP of Marketing for Telax, Koray Parmaks, explained the importance of the integration by saying that companies are looking to connect with their customers through new channels and that is why they are adopting new models for service delivery.

Telax Hosted Call Center’s cloud-based model allows all new and existing users of the call center software to immediately benefit from the release of Skype, without accruing any additional cost.

Skype is a major player in the global community and in the first half of 2010 nearly 6.5 billion minutes of calls to landlines and cell phones were made using Skype alongside 88.4 billion minutes of Skype-to-Skype calls.

Parmaks says that given the popularity and response they have received from other social media integration and sheer size of Skype, this was the next logical move in striving to give customers the competitive advantage in the constant changing contact center space.

Telax Hosted Call Center is considered a leader in North America in hosted call center solutions. They are based in Toronto, Canada and have been providing cloud-based business solutions to prominent public and private sector organizations since 1999.

Telax was developed by Mario Perez to deliver advanced hosted call center solutions with more functionality than traditional hardware at a fraction of the cost.

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