Extends CRM Success Using’s AppExchange Platform, Integrating Proprietary Pricing System, Streamlining Sales and Operations

Published on March 20, 2011 in Computer Software, Technology


AppExchange enables to create unique solutions designed for its specific inventory tracking, project management and referral tracking needs Custom on-demand applications support’s 200% year-over-year growth and contribute to the company’s doubled productivity

SAN FRANCISCO, Calif (March 20, 2011) – [NYSE: CRM], the technology and market leader in on-demand customer relationship management (CRM), today announced that, a nationwide communications provider for businesses offering advanced internet, VoIP, network and wireless services, is using AppExchange platform to quickly and easily integrate its homegrown proprietary pricing system with all customer-facing applications.

Leveraging the flexibility of Salesforce SFA and Salesforce Service & Support, and AppExchange, is also able to create and deploy custom applications for inventory tracking, project management initiatives and tracking customer referrals. Dramatically extending the value of its deployment, these customized solutions provide real-time, advanced reporting so has an accurate measurement of performance across departments.

AppExchange platform unites all of’s on-demand applications with a single data model, single security model and a single user interface. With AppExchange,’s users can customize, build, run and share on demand applications that power all of their business needs. is one of the 20,500 companies of all sizes, industries and geographies that comprised the customer base as of January 31, 2006. Revenue and subscribers will be recognized as the service is delivered.

“With the AppExchange platform, we have been able to develop a single, unified solution that supports all of our sales and operational needs. The user-friendly interface helped us achieve 100-percent adoption within four months,” said Scott Barstow, chief technology officer at “Whereas disparate systems created constant data synchronization issues, our on-demand, unified application provides us with instant and complete access to accurate information across departments. The increased efficiency these customized applications have enabled and the enhanced visibility into business functions provided significant support to’s 200% year-over-year growth.”

“ has doubled our productivity by allowing us to tightly integrate our business processes with the application framework,” added David Morken, President, “It has proven to be an important component of our business growth and continuing success.”

Source: Salesforce

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