Boats.com and YachtWorld.com are “Ship-Shape” with Salesforce.com

Published on March 12, 2008 in Computer Software, Technology

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Salesforce Software-as-a-Service helps sales teams and service teams drive revenue and increase customer satisfaction

SAN FRANCISCO (March 12, 2008) – Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced that Boats.com and YachtWorld are leveraging Salesforce Software-as-a-Service (SaaS) CRM to expand its business and increase customer satisfaction. The company is using Salesforce SFA to gain complete visibility into the sales cycle, which enables the company to more effectively drive revenues. Salesforce Call Center empowers the service team to resolve most issues on the first call, which delights customers and helps reinforce the Boats.com and YachtWorld.com brand promise.

Boats.com and YachtWorld.com are one of the 41,100 companies of all sizes, industries and geographies that comprised the salesforce.com customer base as of January 31, 2008. Revenue and subscribers will be recognized as the service is delivered.

“We have been using Salesforce since we started our business in 2000. We’ve gone from three people in sales using Salesforce SFA to having everyone in sales, marketing and customer service using the full suite of Salesforce SaaS CRM applications,” said Debra Keene Bergeron, general manager at Boats.com and YachtWorld.com. “Salesforce has provided tremendous value and has been instrumental to our growth over the last seven years.”

By centralizing its data within Salesforce, users have instant access to needed information around the clock and from any location. Also, management has a complete view of the sales pipeline, from initial point of contact through the proposal and final close date. The company recently deployed EchoSign Contract Management Service, which it downloaded from the AppExchange, to automate contract finalization. The process saves significant time and greatly decreases post-sale administration.

“Over the years, Salesforce has allowed us to easily add functionality and customize the solution as our business grows and changes,” added Keene Bergeron. “Looking ahead, we’re excited to explore the AppExchange further and continue to increase our success with Salesforce CRM.”

Source: Salesforce

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