LiveOps Launches LiveWeb to Maximize Direct Response Reach Across Web, Phone and TV

Published on May 3, 2011 in Computer Software, Technology


Acquisition of Keniks Enhances Revenue Opportunities through Online-to-Offline (O2O) Commerce

SANTA CLARA, Calif. (May 03, 2011) – At Response Expo 2011, LiveOps announced the introduction of LiveWeb, a new service that offers pay-for-performance online marketing opportunities for the direct response (DR) industry. LiveWeb adds new capabilities to drive online-to-offline commerce (O2O) as the DR industry continues to see the convergence of the web and the phone. LiveWeb allows DR marketers to create integrated multi-channel campaigns that combine Internet sales channels with traditional TV and phone.

LiveWeb is the result of LiveOps’ recent acquisition of Keniks, a rapidly growing DR market innovator in pay-for-performance online marketing. LiveOps and Keniks partnered in 2010 to handle integrated multi-channel campaigns for several fitness marketers and their combined success led to LiveOps integrating Keniks into its own service offering, LiveWeb.

“Successful campaigns don’t operate in a bubble, and we recognize that multi-channel solutions which integrate web, phone and TV are incredibly important to maximize revenue opportunities,” said Matt Fisher, EVP of LiveOps’ Agent Division. “With LiveWeb, we’re now offering the widest range of services in the industry and our customers can benefit from truly integrated web and phone solutions from an industry leader that they trust.”

LiveWeb offers pay-for-performance online marketing to generate greater ROI, with new cross-sell and customer engagement opportunities. Through LiveWeb, clients will work with LiveOps campaign managers to design highly competitive and flexible DR programs that present new revenue opportunities. And, with end-to-end reporting that provides visibility into all acquisition channels, LiveWeb allows DR marketers to make on-the-fly decisions to optimize their campaign performance.

Clients will work with LiveOps campaign managers to implement a range of LiveWeb services, including:

  • Website design & optimization
  • Search engine marketing and optimization
  • Interactive display, email, mobile and social media advertising
  • Trademark, PPC and CAN-SPAM Auditing
  • Web-to-phone technology
  • Dynamic up-sell & cross-sell opportunities

“As a customer of LiveOps, we always benefit from having more ways to maximize every media dollar we spend,” said BJ Fazeli, President, BJ Global Direct. “LiveWeb will not only enhance our online acquisition campaigns, but now we are able to integrate and optimize our web efforts seamlessly with the phone channel, and adjust more quickly based on how and where consumers are responding.”

For more information about LiveOps new LiveWeb services, please visit

LiveOps at Response Expo 2011

LiveOps is exhibiting at Response Expo 2011 from May 3-5 in San Diego. LiveOps (Booth #307) will be showcasing LiveWeb as part of LiveOps 3DR, a comprehensive range of services geared for the DR industry to maximize customer revenue. LiveOps 3DR leverages the award-winning Contact Center Cloud Platform, a community of 20,000 independent at-home agents, and a consultative approach honed over ten years and thousands of successful campaigns for the top marketers in the industry.

About LiveOps

LiveOps is transforming sales and service work. The company offers innovative solutions aimed at solving technology and workforce needs for today’s businesses. The LiveOps Contact Center Cloud Platform is the award-winning technology platform that enables companies to enhance their consumer experience while achieving measurable operational efficiencies. Based on this same cloud-based platform, LiveOps offers Workforce Cloud, the largest marketplace for call center workers, uniting more than 20,000 independent agents with companies in a wide range of industries including financial, health, insurance, retail, marketing and media. The company has created an environment where work and talent are unconstrained by geographical boundaries, and the right people are engaged in the right work at the right time. The company has been recognized by business and government organizations for its technology, innovative business model and visionary leadership team. LiveOps is headquartered in Santa Clara, California.

LiveOps is a registered trademark of LiveOps, Inc. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies.

Source: LiveOps

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