RightNow Wins Sixth Straight Product of the Year Award from Customer Inter@ction Solutions Magazine

Published on January 3, 2006 in Computer & Electronics, Computer Software, Internet, Technology


Industry’s Most Complete On Demand CRM Solution Honored for Outstanding Innovation and Value

Bozeman, Mont (January 03, 2006) –

RightNow® Technologies (NASDAQ: RNOW) today announced that RightNow CRM(TM) 7.5 has been honored with Customer Inter@ction Solutions’ 2005 Product of the Year award.

This is the sixth consecutive year that RightNow has won the magazine’s Product of the Year award.

RightNow CRM is the industry’s most complete on demand CRM solution. It delivers unmatched breadth, depth and integration of functionality across marketing, sales and service processes–uniquely enabling organizations to optimize the lifetime value of their customer relationships and the end-to-end quality of their customer experience.

RightNow CRM’s three applications–RightNow Marketing(TM), RightNow Sales(TM) and RightNow Service(TM)–are seamlessly engineered with a common database, common business rules management, and a common workflow engine. By automating such a broad range of processes and eliminating the boundaries between customer-facing departments, RightNow CRM provides critical and tangible business advantages: marketing leads can be automatically routed to salespeople, data from service interactions can be used to improve marketing campaign targeting, and salespeople can avoid being surprised by open service incidents and/or active marketing promotions.

RightNow’s on demand model eases implementation, accelerates time-to-benefit and increases ROI by eliminating many of the costs associated with conventional enterprise software deployments.

“Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements,” Nadji Tehrani, executive group publisher and editor-in-chief of Customer Inter@ction Solutions, said. “RightNow has demonstrated to the editors of Customer Inter@ction Solutions that it has gone the extra mile to help improve both the customer experience and ROI for the companies that use its technology.”

Customer Inter@ction Solutions, which is published by Technology Marketing Corporation, is highlighting its 2005 Product of the Year Award winners in its January and February 2006 issues.

“As this award demonstrates, RightNow continues to lead the CRM industry in ways that directly and quantitatively drive value for our customers,” Greg Gianforte, CEO and founder of RightNow, said. “We are fully committed to developing CRM solutions that enable organizations across all markets to deliver a competitively differentiated customer experience, grow revenue, and achieve greater efficiencies across their marketing, sales, and customer service operations.”
About TMC(R)

Celebrating more than 30 years as a leading publisher, Technology Marketing Corporation (TMC®) publishes Customer Inter@ction Solutions® and INTERNET TELEPHONY® magazines, Web portal TMCnet.com, and the online publications SIP(TM), Speech-World(TM), VoIP Developer(TM), WiFI Telephony(TM), WiMAX(TM), Alternative Power(TM), and BiometriTech(TM). TMC® is also the first publisher to test new products in its own on-site laboratories, TMC® Labs. TMC® produces INTERNET TELEPHONY® Conference & EXPO, VoIP Developer Conference; and Global Call Center Outsourcing Summit. TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters. For more information, visit www.tmcnet.com.

About RightNow Technologies

RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organizations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This press release may contain forward-looking statements. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

The risks and uncertainties referred to above include, but are not limited to, risks associated with our business model, our past operating losses, possible fluctuations in our operating results and our rate of growth, interruptions or delays in our hosting operations, breaches of our security measures, our ability to expand, retain and motivate our employees and manage our growth, and our plans for new product releases. Further information on potential factors that could affect our financial results is included in our annual report on Form 10K, and in our other reports on Form 10Q filed with the Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Source: RightNow

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